[1]
L. Korošec and R. Leskovar, “From the Laboratory to Digital Reality: A Systematic Review of Neuromarketing Applications in Understanding Consumer Experience in Digital Environments”, in 45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings, vol. 45., P. Šprajc, M. Bernik, M. Klačmer Čalopa, D. Maletič, M. Mihić, N. Petrović, I. Podbregar, D. Tomić, and A. Žnidaršič Mohorič, Eds. University of Maribor Press, 2026, pp. 331–346. doi: 10.18690/um.fov.3.2026.25.