Todorovic, B. (2026) “The Role of Artificial Intelligence in the Sustainability of Marketing Activities: Control of Digital Marketing Activities and Digital Analytics”, in Belak, J. and Oberman Peterka, S. (eds.) Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. University of Maribor Press, pp. 33–46. doi:10.18690/um.epf.7.2026.3.