Makkonen, Markus, Lauri Frank, Tiina Kemppainen, Matilda Holkkola, and Tiina Kaleton. 2026. “Effects of Personality on Perceived Immersion in Low-Immersive Virtual Reality Stores”. In 39th Bled EConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings, edited by Doroteja Vidmar, Andreja Pucihar, Mirjana Kljajić Borštnar, Roger W. H. Bons, Matthias Glowatz, and Hans-Dieter Zimmermann, 39.:949-64. Bled EConference. University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/1128/chapter/1227.