Korošec, Leon, and Robert Leskovar. 2026. “From the Laboratory to Digital Reality: A Systematic Review of Neuromarketing Applications in Understanding Consumer Experience in Digital Environments”. In 45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings, edited by Polona Šprajc, Damjan Maletič, Nataša Petrović, Iztok Iztok, Andrej Škraba, Daniel Tomić, and Anja Žnidaršič Mohorič, 45.:331-46. Razvoj Organizacijskih Znanosti. University of Maribor Press. https://doi.org/10.18690/um.fov.3.2026.25.