BESPALKO, D. et al. Aligning Chatbot Features with Industry Needs: A Comparative Study of User Expectations in Utilitarian and Hedonic Sectors for SMEs. In: PUCIHAR, A. et al. (Eds.). 38th Bled eConference: Empowering Transformation: Shaping Digital Futures for All: Conference Proceedings. Bled eConference. [s.l.] University of Maribor Press, 2025. p. 101–114.