NÉMETH, Renáta; REICHER, Zsuzsánna Regina; MAJLÁTH, Melinda. Artificial Intelligence in Marketing: A Bibliometric Mapping of Central and Eastern European Research. In: BELAK, Jernej; OBERMAN PETERKA, Sunčica (eds.). Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. [s.l.] : University of Maribor Press,2026. p. 877–890. DOI: 10.18690/um.epf.7.2026.46. Disponível em: https://press.um.si/index.php/ump/catalog/book/1126/chapter/1331. Acesso em: 5 jul. 2026.