NÉMETH, R.; REICHER, Z. R.; MAJLÁTH, M. Artificial Intelligence in Marketing: A Bibliometric Mapping of Central and Eastern European Research. In: BELAK, J.; OBERMAN PETERKA, S. (Eds.). Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. [s.l.] University of Maribor Press, 2026. p. 877–890.