PECZE, Krisztina; VESZELOVITS, Bella; BALÁZSNÉ LENDVAI, Marietta; MOSOLYGÓ-KISS, Ágnes. Digital Transformation of Customer Experience in SMEs Evidence from Hungarian Firms. In: BELAK, Jernej; OBERMAN PETERKA, Sunčica (eds.). Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. [s.l.] : University of Maribor Press,2026. p. 791–802. DOI: 10.18690/um.epf.7.2026.41. Disponível em: https://press.um.si/index.php/ump/catalog/book/1126/chapter/1326. Acesso em: 5 jul. 2026.