FINTA, Krisztina; UTASSY, Luca; ÁCS, Sarolta; DEZSŐ DÉR, Csaba. Artificial Authenticity: The Transparency Paradox in SME Marketing. In: BELAK, Jernej; OBERMAN PETERKA, Sunčica (eds.). Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. [s.l.] : University of Maribor Press,2026. p. 646–666. DOI: 10.18690/um.epf.7.2026.34. Disponível em: https://press.um.si/index.php/ump/catalog/book/1126/chapter/1319. Acesso em: 5 jul. 2026.