TODOROVIC, Brankica. The Role of Artificial Intelligence in the Sustainability of Marketing Activities: Control of Digital Marketing Activities and Digital Analytics. In: BELAK, Jernej; OBERMAN PETERKA, Sunčica (eds.). Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. [s.l.] : University of Maribor Press,2026. p. 33–46. DOI: 10.18690/um.epf.7.2026.3. Disponível em: https://press.um.si/index.php/ump/catalog/book/1126/chapter/1288. Acesso em: 5 jul. 2026.