VESTERINEN, Mikko; MERO, Joel; SKIPPARI, Mika; KARJALUOTO, Heikki. The Impact of Generative AI on B2B Marketing Processes: Evidence from Industrial Firms. In: VIDMAR, Doroteja; PUCIHAR, Andreja; KLJAJIĆ BORŠTNAR, Mirjana; BONS, Roger W. H.; GLOWATZ, Matthias; ZIMMERMANN, Hans-Dieter (eds.). 39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings. Bled eConference[s.l.] : University of Maribor Press,2026. v. 39.p. 523–536. DOI: 10.18690/um.fov.4.2026.32. Disponível em: https://press.um.si/index.php/ump/catalog/book/1128/chapter/1200. Acesso em: 6 jun. 2026.