TOMIČIĆ-PUPEK, Katarina; KRASIĆ, Matej; TOMIČIĆ FURJAN, Martina. The Impact of AI on CRM - Insights from a Business Model Canvas Perspective. In: ŠPRAJC, Polona; BERNIK, Mojca; KLAČMER ČALOPA, Marina; MALETIČ, Damjan; MIHIĆ, Marko; PETROVIĆ, Nataša; PODBREGAR, Iztok; TOMIĆ, Daniel; ŽNIDARŠIČ MOHORIČ, Anja (eds.). 45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings. Razvoj organizacijskih znanosti[s.l.] : University of Maribor Press,2026. v. 45.p. 829–840. DOI: 10.18690/um.fov.3.2026.61. Disponível em: https://press.um.si/index.php/ump/catalog/book/1053/chapter/1114. Acesso em: 18 mar. 2026.