KOROŠEC, Leon; LESKOVAR, Robert. From the Laboratory to Digital Reality: A Systematic Review of Neuromarketing Applications in Understanding Consumer Experience in Digital Environments. In: ŠPRAJC, Polona; MALETIČ, Damjan; PETROVIĆ, Nataša; IZTOK, Iztok; ŠKRABA, Andrej; TOMIĆ, Daniel; ŽNIDARŠIČ MOHORIČ, Anja (eds.). 45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings. Razvoj organizacijskih znanosti[s.l.] : University of Maribor Press,2026. v. 45.p. 331–346. DOI: 10.18690/um.fov.3.2026.25. Disponível em: https://press.um.si/index.php/ump/catalog/book/1053/chapter/1078. Acesso em: 18 mar. 2026.