Makkonen, M., Frank, L., Kemppainen, T., Holkkola, M., & Kaleton, T. (2026). Effects of Personality on Perceived Immersion in Low-Immersive Virtual Reality Stores. In D. Vidmar, A. Pucihar, M. Kljajić Borštnar, R. W. H. Bons, M. Glowatz, & H.-D. Zimmermann (Eds.), & (Ed.), 39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings (Vols. 39., pp. 949-964). University of Maribor Press. https://press.um.si/index.php/ump/catalog/book/1128/chapter/1227