Korošec, L., & Leskovar, R. (2026). From the Laboratory to Digital Reality: A Systematic Review of Neuromarketing Applications in Understanding Consumer Experience in Digital Environments. In P. Šprajc, D. Maletič, N. Petrović, I. Iztok, A. Škraba, D. Tomić, & A. Žnidaršič Mohorič (Eds.), & (Ed.), 45th International Conference on Organizational Science Development: Organization and the Longevity Society, Conference Proceedings (Vols. 45., pp. 331-346). University of Maribor Press. https://doi.org/10.18690/um.fov.3.2026.25