Németh R, Reicher ZR, Majláth M. Artificial Intelligence in Marketing: A Bibliometric Mapping of Central and Eastern European Research. In: Belak J, Oberman Peterka S, eds. Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility. University of Maribor Press; 2026:877-890. doi:10.18690/um.epf.7.2026.46