(1)
Németh, R.; Reicher, Z. R.; Majláth, M. Artificial Intelligence in Marketing: A Bibliometric Mapping of Central and Eastern European Research. In Sustainable Governance in the Age of Artificial Intelligence: Interdisciplinary Perspectives on ESG, Digital Transformation and Corporate Responsibility; Belak, J., Oberman Peterka, S., Eds.; University of Maribor Press, 2026; pp. 877-890. https://doi.org/10.18690/um.epf.7.2026.46.