(1)
Vesterinen, M.; Mero, J.; Skippari, M.; Karjaluoto, H. The Impact of Generative AI on B2B Marketing Processes: Evidence from Industrial Firms. In 39th Bled eConference: Co-Creating Human-Centred and Responsible Digital Futures; Conference Proceedings; Vidmar, D., Pucihar, A., Kljajić Borštnar, M., Bons, R. W. H., Glowatz, M., Zimmermann, H.-D., Eds.; , Series Ed.; Bled eConference; University of Maribor Press, 2026; Vol. 39., pp. 523-536. https://doi.org/10.18690/um.fov.4.2026.32.