[1]
Gregurec, I. et al. 2025. The Role of Social Media in the Implementation of Sustainable Marketing: Consumer Behavior, Brand Engagement, and Green Consumption . 9th FEB International Scientific Conference: Sustainable Management in the Age of ESG and AI: Navigating Challenges and Opportunities. J. Belak and Z. Nedelko, eds. University of Maribor Press. 603–610.