Gregurec, Iva, et al. “The Role of Social Media in the Implementation of Sustainable Marketing: Consumer Behavior, Brand Engagement, and Green Consumption ”. 9th FEB International Scientific Conference: Sustainable Management in the Age of ESG and AI: Navigating Challenges and Opportunities, edited byJernej Belak and Zlatko Nedelko, vol. 9, Univerzitetna založba Univerze v Mariboru, 2025, pp. 603-10, https://doi.org/10.18690/um.epf.5.2025.56.