GREGUREC, Iva; KUTNJAK, Ana; KUŠTELEGA, Magdalena. The Role of Social Media in the Implementation of Sustainable Marketing: Consumer Behavior, Brand Engagement, and Green Consumption . In: BELAK, Jernej; NEDELKO, Zlatko (eds.). 9th FEB International Scientific Conference: Sustainable Management in the Age of ESG and AI: Navigating Challenges and Opportunities. FEB International Scientific Conference[s.l.] : Univerzitetna založba Univerze v Mariboru,2025. v. 9p. 603–610. DOI: 10.18690/um.epf.5.2025.56. Disponível em: https://press.um.si/index.php/ump/catalog/book/974/chapter/427. Acesso em: 12 nov. 2025.