Nyrhinen, J., Rantala, E., Tuominen, J., Makkonen, M., Wilska, T.-A., & Frank, L. (2025). Causal Effects of Addressing and PSI on Compliance with a Social Media Influencer’s Recommendations. In A. Pucihar, M. Kljajić Borštnar, S. Blatnik, M. Marolt, R. W. H. Bons, K. Smit, & M. Glowatz (Eds.), & (Ed.), 38th Bled eConference: Empowering Transformation: Shaping Digital Futures for All: Conference Proceedings (pp. 633-642). Univerzitetna založba Univerze v Mariboru. https://press.um.si/index.php/ump/catalog/book/947/chapter/624