Marjanović, B., & Košara, D. (2025). Assessing the Impact of Paid Media on Student Enrollment Decisions in Croatian Higher Education: A Comparative Analysis of Media Types. In P. Šprajc Polona Šprajc, D. Maletič, N. P. Nataša Petrović, I. P. Iztok Podbregar, A. Škraba Andrej Škraba, D. Tomić, A. Žnidaršič, & Živa Rant (Eds.), & (Ed.), 44th International Conference on Organizational Science Development: Human Being, Artificial Intelligence and Organization, Conference Proceedings (Vols. 44, pp. 569-582). Univerzitetna založba Univerze v Mariboru. https://press.um.si/index.php/ump/catalog/book/962/chapter/307